Agencies keep asking, should we build our own automation tooling, or resell someone else’s under our own name? For almost every agency, the answer is resell. The harder question is which platform, because “marketing automation” now covers five or six genuinely different jobs, including email sequences, CRM and pipeline management, ad management, AI voice and chat, and full-service fulfillment, and no single platform does all of them equally well.
This is a comparison, not a sales pitch. Chatley AI is one of the platforms below, and it competes hardest on the AI voice and chat layer specifically. Where it isn’t the right fit, that’s said plainly.
Platforms compared
Platforms | Best for | Starting price | White label depth |
GoHighLevel | All-in-one agency CRM, funnels, and marketing automation | $297/month (visual white label), $497/month (full SaaS mode with client rebilling) | Full: custom domain, logo, branded mobile app on the Pro tier |
Vendasta | Reselling a marketplace of 250+ digital products with in-house fulfillment | $99/month (co-branded only), $499/month (true white label starts here) | Full on Professional plan and above |
HubSpot partner network | Agencies already selling HubSpot’s CRM and marketing suite to clients | Varies by tier; partner discounts and referral fees, not a flat white-label fee | Partial: partner materials and co-branding, not a fully white-labeled product |
DashClicks | Flat-rate platform plus outsourced fulfillment (SEO, content, ads, social) | $199/month flat, fulfillment billed per service per client | Full: unlimited sub-accounts, unlimited users |
ActiveCampaign (Agency Partner Program) | Agencies reselling email marketing and automation under their own brand | Discounted off $15/month standard plans, volume discount from 25% to 55% based on account count | Partial: custom login URL and sender name, ActiveCampaign branding still present in places |
Chatley AI | White-labeling AI voice, chat, and lead follow-up as a standalone service or an add-on to the above | Setup fee plus monthly platform fee plus usage-based pricing for voice minutes and messages; quote-based, not a published flat rate | Full: custom domain, no-code agent branding, agency logo throughout |
GoHighLevel
GoHighLevel is the platform most agency owners ask about first, because it bundles a CRM, funnel builder, email and SMS campaigns, a calendar tool, and review management into one login. Clients get it all without paying for five separate tools.
There are two white-label tiers, and mixing them up costs money. Agency Unlimited, at $297 a month, gives visual white-labeling: your logo, your custom login domain, unlimited client sub-accounts. Agency Pro, at $497 a month, adds SaaS Mode, which lets you set your own client pricing and have Stripe bill clients directly under your account.
The honest limitation: usage costs for email, SMS, AI, and phone minutes stack on top of the subscription. Agencies running 20 to 30 active clients report those usage charges alone reaching $500 to $800 a month, on top of the base plan.
Vendasta
Vendasta works differently from a single-product platform. It’s a marketplace of more than 250 digital products, and Vendasta’s own team can deliver many of the services (SEO audits, content writing, listings management) under your brand, so you never have to hire the specialist yourself.
The Starter plan, at $99 a month, is co-branded only, meaning Vendasta’s name still shows up in places you can’t remove. Real white labeling starts on the Professional plan at $499 a month.
The honest limitation: fulfillment quality varies by service, and several review sites flag inconsistency in the outsourced work. Agencies that use Vendasta well tend to test a service on one or two clients before rolling it out across their full book.
HubSpot partner network
HubSpot isn’t a white-labeled product in the way the others on this list are. What it offers instead is a partner network: agencies that bring in client revenue get discounts to pass through, referral fees, and co-branded materials, but clients generally know they’re using HubSpot.
This fits agencies whose value is strategy and reporting on top of a platform clients already trust by name, rather than agencies that need clients to never see the underlying vendor. HubSpot’s own attribution and reporting features are a genuine strength here, since they tie revenue back to the specific channel that generated it, which is a harder sell for an agency to build from scratch.
The honest limitation: if full brand invisibility matters to your agency’s positioning, this isn’t the platform for it.
DashClicks
DashClicks is built for agencies whose bottleneck is fulfillment, not software. The platform itself (CRM, funnels, a website builder, onboarding tools) runs at a flat $199 a month with unlimited sub-accounts and unlimited users, no per-client scaling on the software side. On top of that, a Fulfillment Center lets DashClicks’s in-house team handle SEO, content, ads, and social work under your brand, billed per service per client.
The honest limitation: some reviewers report DashClicks branding surfacing in client-facing emails, which undercuts the white label experience if it happens on your account. Worth confirming during setup, not after a client notices.
ActiveCampaign (Agency Partner Program)
ActiveCampaign doesn’t publish a white label product. Instead, agencies join a partner program, buy client accounts at a volume discount (25% off at 2 to 24 accounts, climbing to 55% off at 100 or more), and bill clients directly under their own name.
This fits agencies that already run email marketing and automation as a service line and want to turn that into a recurring subscription product, rather than agencies starting from zero.
The honest limitation: as the reseller, you become the first line of support for your clients, and some ActiveCampaign branding remains visible in the account, unlike a fully invisible white label.
Chatley AI
Chatley AI white labels AI voice agents, chat, and automated lead follow-up, sold under an agency’s own brand. Agencies set this up for clients the same week they sign the contract, using no-code agent creation, and connect it to whatever CRM the client already runs.
This is not a full marketing automation suite. There’s no email sequence builder, no ad campaign management, and no funnel builder here. Agencies pair Chatley with one of the platforms above when a client needs both the communication layer (answering calls, qualifying leads, booking appointments) and the broader marketing operations layer (email, CRM, reporting). Where Chatley wins outright is the specific problem none of the platforms above solve well: a missed call, an unanswered chat, or a lead that goes quiet after the first conversation.
Pricing runs on a setup fee for implementation, a recurring monthly platform fee, and usage-based charges for voice minutes and message volume, rather than a single published rate. For the mechanics of how the reseller economics work in practice, see the full breakdown of Chatley’s white label reseller program.
How to choose
Four questions decide this faster than a feature checklist:
What’s actually broken for your clients right now? If it’s missed calls and slow lead response, start with Chatley, not a full marketing suite that doesn’t touch the phone. If it’s fragmented reporting or no CRM, GoHighLevel or Vendasta is a better fit.
Do you want a flat fee or a revenue share? DashClicks and GoHighLevel charge a flat regardless of client count. ActiveCampaign and Chatley scale with usage. Flat pricing is easier to forecast; usage-based pricing is cheaper at low volume and more expensive at high volume.
How many clients are you running, and how fast is that number growing? Vendasta’s cost jumps meaningfully between its Starter and Professional tiers. GoHighLevel’s cost doesn’t move with client count once you’re on Agency Unlimited or Pro. If you’re adding clients monthly, that difference compounds fast.
Does the platform need to be invisible, or just co-branded? HubSpot and ActiveCampaign leave some vendor branding visible. GoHighLevel, Vendasta (on paid tiers), DashClicks, and Chatley are built for full brand invisibility.
Most agencies end up running two platforms, not one: a communication layer like Chatley for calls and chat, and a marketing operations layer like GoHighLevel or Vendasta for everything else. That combination, not a single platform, is usually the actual answer to “which one should we resell?”
Ready to launch your own branded AI voice and chat service? Sign up for Chatley AI and start building your white-label offering today.